Milka Christmas Commercial / Advert Song – Feat. Boy and Winking Santa Figure

Milka has unveiled its heartwarming Christmas commercial for 2023, narrating a touching tale of an unexpected friendship between a young boy and the Milka Santa Claus. This endearing advertisement, titled “My Favourite Santa,” is a part of the “Giving is the Greatest Gift” campaign, skillfully crafted by Ogilvy Berlin. It beautifully weaves together a child’s imagination and the whimsical charm of Santa’s signature wink.

The story unfolds as the boy, accompanied by his mother, spots a winking Milka Santa Claus perched on a grocery store shelf. He decides to take this special Santa home, initiating an unexpected bond that makes it his cherished holiday companion. The limited-edition Milka product becomes an inseparable part of the boy’s life, accompanying him everywhere and receiving tender care. At one point, the young boy even selflessly dives into the snow to shield Santa from an incoming snowball.

On Christmas Eve, a tender moment arises when his sister’s attempt to place the star atop their family’s Christmas tree ends in a shatter. Sensing her disappointment, the boy gifts her his beloved Santa, which magically winks at her too. The commercial concludes with the parents observing their children’s connection with smiles of affection.

The advert’s soundtrack features a cover of the smooth jazz and R&B classic “Just the Two of Us” originally performed by Grover Washington Jr. with Bill Withers on vocals, enhancing the emotional resonance of the story.

For those eager to bring home this lovingly wrapped Santa Claus limited-edition, crafted from delectable Alpine milk chocolate, it’s available at a range of retailers, starting at prices as low as $4.99.