Volkswagen urges people to break from the herd with the Volkswagen Tiguan, in its latest ad for the mid-size SUV.
Titled “Break Free,” the 30-second commercial features a sheep that literally breaks free from the herd and gets into a couple’s Tiguan. The two partners, who unexpectedly find themselves “parents”, take care of the animal as if it were their child, despite the damages it causes around the house.
The end of the spot sees the brave sheep in the backseat of the Tiguan, passing by the herd she once was a part of and greets her fellows with a smile.
“Life gets bigger when you break from the herd,” the voiceover says at the end of the commercial, which is set to the tune of a cover of the iconic song “Make Your Own Kind of Music“.
For the 2022 model of the Tiguan, first introduced in 2007, the German automaker has come up with a new steering wheel, touch-capacitive controls, and a digital instrument cluster.
The SUV features a larger grille, a new front bumper, updated LED headlights, and a new wheel design. Available features for the interior include a standard 6.5-inch touchscreen, six audio speakers, Android Auto and Apple CarPlay integration, Wi-Fi hot spot, Bluetooth, two USB ports, and the VW Digital Cockpit system.