Tesco Mobile continues its “Mobile Life” integrated campaign with a new spot, promoting the company’s range of flexible solutions, aimed at ensuring customers they’re always in control of their mobile life.
Just like the previous installment in the video series, this 30-second spot also features several persons of different ages and backgrounds using their phones in various ways throughout the day. A young woman who’s looking for her phone in the living room asks her roommate to ring again, another one is checking her phone immediately after shower, a busy mother of three is using it to talk to someone while holding the youngest one, a curious toddler who wants to grab it, a tourist is using it to catch up with her dear ones while traveling abroad, a couple are using it to watch together a video, while sharing earphones.
“Your phone is always with you, but how you use it changes. At Tesco Mobile we get that. That’s why we offer flexible contracts that put you in control. Choose a contract length that suits you and upgrade it at any time. Even move your tariff down or up when you need to change,” the voiceover says on the advert, adding at the end the carrier’s tagline, “Every little helps”.
The soundtrack music is the 1971 song “Bless The Telephone” written and recorded by Labi Siffre and included on his second album, “The Singer and the Song”.
The “Mobile Life” integrated campaign, developed in collaboration with agency The Community, also includes cinema, print, OOH, and digital.