Kia Canada presents the All-New Kia Seltos as the “Subcompact SUV built for the real you”.
The spot depicts the car as a celebrity that’s chased by paparazzi and fans and gives viewers a glimpse to some of its most important features, besides the exterior design.
“Long Live Surprise” an onscreen line reads throughout the 30-second ad, which is set to the tune of Billie Eilish’s 2019 single “Bad Guy”.
The brand’s new car, which marked the entry of Kia Motors in India, made its global debut last year, on June 20, and was launched in August. It was advertised by Bollywood star Tiger Shroff and Meerkat in a promotional video.
The vehicle, available with two engine options – a 2.0-liter four-cylinder and a turbocharged 1.6-liter four-cylinder, as is either front- or all-wheel drive, features taller ride height, a roomier cabin, and even more technology.
Driver-assistance features, including an adaptive cruise control system with lane-centering assist and automated emergency braking with pedestrian detection, are optional. Prices start from $23,110 for the S and LX trims and range up to $29,010 for the SX trim.