Dior promotes the new Dior Hydra Life collection in a series of spots released with the tagline “It’s my life, it’s my beauty. It’s our skin”.
The ad showcasing the powerful hydrating sorbet duo Dior Hydra Life features several models using the new Dior Life, described as “pure concentrate of nature and pleasure for a naturally beautiful skin.” “Fully hydrated and more luminous, our skin becomes naturally so beautiful, we prefer it bare”, says the voiceover, who expresses the feedback of thousands of women.
Dior Hydra Life collection includes also new transformative cleansers, such as Lotion to Foam Fresh Cleanser, Micellar Water No Rinse Cleanser, Time to Glow Ultra Fine Exfoliating Powder, Oil to Milk Makeup Removing Cleanser, which remove makeup, cleanse and purify, and new nature infused masks, such as Glow Better Fresh Jelly Mask, Pores Away Pink Clay Mask, and Extra Plump Smooth Balm Mask, which boost the skin’s glow, plumpness and mattness.
The song used in the ad is the 2016 single “The Life” by American girl group Fifth Harmony, formed on the second season of The X Factor US, from their album “7/27”.