Bose has released a new campaign, featuring Donald Glover, based on the idea that the power of sound is at the core of all of Glover’s endeavors.
The spot follows the award-winning musician running around his farm, in Ojai, California, which he turned into the home base of his new creative studio Gilga. He is very busy, doing multiple things at the same time, and having assistants coming over with all kinds of requests and information. Wearing the QuietComfort Ultra Headphones on his neck, he asks an assistant to order other 400 of those and, on his way to a recording studio in construction, he comes up with a name for a smoothie, asks to have a loop underground, and tests a light binder.
The song playing at the end of the commercial is Glover’s track “35.31” from his last album, “3.15.20.”
The Bose QuietComfort Ultra Headphones, available in White Smoke and Black, feature breakthrough Bose Immersive Audio, world-class noise cancellation, sound tailored to you, modes for any musical mood and amazingly clear calls.
They play up to 24 hours and users can customize them with the Bose app.
The Bose QuietComfort Ultra Headphones can be now ore-ordered on the Bose website for $429. Shoppers can also pay in 4 interest-free installments with Klarna or Afterpay.
