Genesis, the luxury vehicle division of Hyundai, showcases the compact SUV GV70 model, in a new commercial titled “The Stand Out”.
The ad features a group of synchronized tandem drivers, all dressed alike, making identical gestures, and driving identical cars. Yet, as in any story, there’s always a black sheep – or in this case, a red one, that doesn’t fit in the crowd.
“Isn’t the point of a luxury car to help you stand apart? Why then so many people buy them, simply to blend in?” the voiceover says in the 30-second spot.
The song playing in the commercial is “Stadium Pow Wow” by The Halluci Nation featuring Black Bear.