MUGLER has released a new ad to promote its Angel Eau de Parfum.
The spot, which carries the tagline “Wilder Than Dreams,” features German model Toni Garrn wearing an all-black outfit and holding the star-shaped bottle of the Angel fragrance against a backdrop that references the nightlight sky, while in the background the song “Where Is My Mind?” by Nada Surf plays.
Described as “the essence of ultra-femininity brought to the boundaries of reality,” the new feminine fragrance from MUGLER has notes of bergamot, tropical fruits, vanilla, caramel and patchouli, a blue color “that echoes the sky and the infinite beyond,” and comes in a star-shaped bottle with delicately sculpted facets that reflect light and shadows.
Earlier this year, Toni Garrn, who became a Victoria’s Secret Angel in 2012, at age 19, was appointed the brand’s Angel Nova ambassador and starred in a campaign film for the fragrance. She is also known for having founded a charity that carries her name, Toni Garrn Foundation, whose mission is to raise money and invest in local organizations and the development of girls and their communities.
