Fitbit showcases its range of watches, including the new versa 2, in a commercial featuring a mother and her two kids.
The 15-second spot shows how the woman receives a Fitbit Versa smartwatch as a Christmas present from her two little daughters and how she does yoga even if they are playing just beside her. The soundtrack is provided by “A Little Taste of Soul” by award-winning artist Sugar Pie DeSanto, included on the 2017 album “A Little Bit Of Soul 1957-1962”, which features some of the earliest 45s of the fabulous blues and soul singer and the full content of the LP she released on Checker Records in 1962.
At the end of the commercial, the new Fitbit versa, the charge 2 and ace 2 are shown on screen.
The Fitbit Versa is a health & fitness smartwatch that lasts 4+ days and features 24/7 heart rate, phone-free music, apps, coaching & more.
Coming in three different color combinations – Black/Black Aluminum, Peach/Rose Gold Aluminum, and Gray/Silver Aluminum, priced at $199.95, the smartwatch is also available as a special edition – one in Charcoal Woven/Graphite Aluminum and one in Lavender Woven/Rose Gold Aluminum, priced at $229.95. The special edition also contains Fitbit Pay and an extra classic band.