EE, the UK’s most reliable network, has launched a new ad to showcase the recently released Galaxy S25 Series.
Created by Saatchi & Saatchi, the campaign highlights how the Samsung Galaxy S25 Ultra, featuring a personal AI assistant, enhances outdoor experiences and helps users “get more out of getting out.”
The ad follows a group of friends on a weekend trip to the Peak District, where they rely on the Galaxy S25 Ultra to navigate unfamiliar terrain, find the ideal camping spot, capture stunning photos, and stay connected, all powered by EE’s superior coverage.
Set to the 1989 UK hip-hop classic Street Tuff by Rebel MC, the campaign launched on February 7, reinforcing EE’s dedication to cutting-edge technology and top-tier connectivity.
