JCPenney has launched a new ad to promote its Marilyn Monroe by JCPenney capsule collection, which “honors the enduring style of feminine silhouettes and effortless, polished looks”.
The spot gives viewers a look at the exclusive assortment of wardrobe essentials inspired by the off-screen Monroe (the humanitarian, artist and entrepreneur), which includes sleek capri pants, crisp shirts and full-skirted sundresses cinched at the waist, among others, in a spring- and summer-ready color palette of black, white, coral and navy blue.
The ad features footage of Marilyn Monroe juxtaposed with images of a diverse cast of models rocking pieces from the capsule collection, while in the background a catchy song plays.
The twelve-piece lineup is available in sizes XS-3X. A special edition of Keds with Marilyn Monroe-inspired design details will also be available exclusively at JCPenney later this month, to complete the collection.