Ford UK celebrates the launch of its all-electric Mustang Mach-E as well as the upcoming launch of other 13 electrified vehicles set to launch in 2020 in a new advert, that carries the tagline “Bring on Tomorrow”.
The 60-second spot, set to the tune of Kanye West’s single “Power,” features a diverse cast, including a design engineer and testing crew at Ford as they create and run tests on the Mustang Mach-E. A security guard in an animal museum, who starts dancing, a drummer who plays drums made of buckets, in the streets, on a rainy night, street dancers, and people running a race are also featured. “Tomorrow says ‘Don’t talk about it’. ‘Make it big,’ ‘Make it different,’ ‘Make it big,’ 14 electrified vehicles in 2020” onscreen lines read throughout the ad.
To promote its all-new, all-electric Mustang Mach-E, the automaker has enlisted Idris Elba and a host of influencers, including David Patterson, That1320Chick and Katie Osborne.
The Mach-E will be available late 2020.