Ikon Pass, a pass giving access across 50 of the best ski destinations in the world, is promoted in a new commercial, which highlights that the 22/23 Ikon Pass is now on sale.
Titled “DO YEWWW,” the spot opens with a curly-haired woman in the bustling city, looking at a map on her phone and trying to understand where she should go. Suddenly, darkness unveils everything and she heads to a glass box, where she introduces a coin. Asked to make her wish, she says “joy”. Her wish is turned into reality after she gets an Ikon Pass. She is then transported to a ski resort, where she can enjoy the stunning mountain views while skiing.
The soundtrack music is the 2021 single “Come Get It” by Los Angeles-based project Alpha Moon, consisting of Royce Whittaker and Lelia Broussard, from their self-titled album.
The Ikon Pass network is now made up of 50 ski resorts, that can vary by pass level. Among them are both bigger and smaller names such as Steamboat, Aspen Snowmass, Copper Mountain, Palisades Tahoe, Big Sky, Deer Valley, Mammoth Mountain, Tremblant, Jackson Hole, Taos, Stratton, Sugarloaf, and more in the U.S., Canada and beyond.
For this year, Ikon is actually offering more pass options, giving consumers the chance to buy the pass that works best for their skiing habits. Thus, there is the Ikon Base Pass with some restrictions, a mid-tier level Ikon Base Plus Pass, with the same restrictions but more mountain access, and the full Ikon Pass and a two-, three- or four-day “session” pass.
For the 2022–2023 ski season, the initial Ikon Base Pass prices are:
$769 for adults ($719 renewal price through April 21, 2022)
$579 for those 13–22 years old (renewal discount of up to $50 off through April 21, 2022)
$569 for college students/nurses/military
$299 for kids 5–12 ($199 with purchase of an adult pass, up to two discount child passes per adult pass through April 21, 2022) $99 for those 4 and under (though many mountains offer free skiing to 4-year-olds).
