Swatch promotes its BIOCERAMIC WHAT IF? Collection in a humorous new commercial.
The spot takes viewers to a playful parallel universe where four square watches take center stage and other square objects, that are normally round, such as donuts and basketballs.
The video shows some basketball players using a square basketball and a street vendor selling a square donut. At the end of the commercial, a man who wears a square BIOCERAMIC watch asks his friend “What if it was round?”. “Nah, that’d be crazy,” replies the latter.
The soundtrack music is the 2023 single “Açai Bowl” by Timothy Infinite.
The square BIOCERAMIC watch case features edge-to-edge biosourced glass that gives a side view of the watch’s indexes. The square dial has glow-in-the-dark hands and a day-date window at 3 o’clock. The dial is complemented by an integrated biosourced strap. A printed battery cover on the back depicts one of the watch faces that inspired this black, square watch.
The styles in the What If collection are available in earthy green, contemporary gray, timeless black and stylish beige.
