Citroën states “Comfort is the new cool” in its latest ad, showcasing the new C4 Cactus Hatch with Citroën Advance Comfort Seats and Suspensions with Progressive Hydraulic Cushions, for greater driving comfort.
The 30-second spot opens with a father pouring coffee in his cup, which features the “Super Dad” text. After breakfast, he takes the cup out and puts on his C4 Cactus Hatch, while his kids get in the car. In his attempt to hurry up and drop them to school in time, he forgets the cup on the panoramic sunroof, but this doesn’t prove to be an issue thanks to the Citroën Advance Comfort Seats and Suspensions with Progressive Hydraulic Cushions, which filter out bumps and dips in the road, ensuring thus that the cup stays there until he gets to his office.
The soundtrack music is the debut single “All in All” by French band Superjava, released in May 2016, from their Javaland – EP, which was released earlier this year, in May.
With the roll-out of the Citroën Advanced Comfort programme, the automotive company is redefining the concept of modern comfort to fit your requirements: light, connectivity, ergonomic design, and a smooth, comfortable drive.
The new Citroën C4 Cactus Hatch is, according to the brand, the first vehicle in Europe to feature suspension with Progressive Hydraulic Cushions. It also features the latest-Generation PureTech petrol engines and BlueHDi diesel engines, a bold design – boasting classic Citroën graphics that underscore the body flow, including Airbump on the lower part of the doors, a continuous glass waistline and floating roof, two-tiered front headlights and a broad 3D LED light signature at the rear, and an interior that comes with advanced comfort seats and three connectivity systems that allow driver and passengers to stay connected, dialogue, navigate and simply relax thanks to Citroën Connect Nav technology, the Mirror Screen function with Android Auto, Apple Car Play, MirrorLink and Citroën Connect Box.
In terms of safety, the new C4 Cactus Hatch features 12 driver assistance systems, including Active Safety Brake, Speed Limit Recognition System and Recommendation, Lane Departure Warning, Blind Spot Monitoring, and more.
The model will be available to order from January 2018.