Plant-based milk brand Silk touts its almond milk as “Milk of the Land” in its latest commercial.
The ad shows the production process of the brand’s almond milk and features an original song, with the following lyrics:
“Rise it, Shine it
Sun it, Shine it
Farm it, Grow it
Almond Grove it
Hold it, Clamp it
Shake it, Shake it
Almond Quake it
And re-shake it
Shake it, Drop it
Scoop it, Pile it
Almond Box it
Farmer Farm it
Take it, Weigh it
Sort it, Send it
Chop it, Dice it
Dice and Smooth it
Blend it, Blend it
Then re-blend it
Almondmilk it
That’s what it is
Silk Almondmilk
That’s what it is
Milk of the Laaaaaaaand”.
Thus, the Daft Punk-inspired spot, created by Lightning Orchard, highlights the product’s origins. Viewers get to see how almond trees are shaken and thousands of almonds fall to the ground, how these almonds are then collected, cracked open, sorted chopped and blended before eventually becoming Silk Almondmilk, loved by all kinds of people, from kids and teenagers to adults.
Besides the Silk Original Pure Almondmilk, Silk’s offering also includes Silk Strawberry Dairy-Free Yogurt Alternative, Silk Vanilla Dairy-Free Yogurt Alternative, Silk Sweet and Creamy Almond Creamer.
The song used in the commercial is set to the tune of the 2005 single “Technologic” by French duo Daft Punk, from their third studio album, “Human After All”. The track is available for purchase on Amazon for $1.29.
Silk Unsweetened Pure Almond Milk is available for purchase on Amazon, as well, in various packs.
