Humbug, a festive mascot characterized by its pink fur and single tooth, takes center stage in Myer’s Christmas commercial, titled “Share the Joy.”
The inquisitive stuffed toy, endearing yet slightly awkward in its movements, teeters on the verge of transforming into a holiday Grinch, potentially spoiling Christmas for all the neighbors with his clumsiness.
The playful plush accidentally topples the Christmas tree that a father and son just finished decorating, triggers a short circuit at another neighbor’s house, leaving them in darkness, pushes a giant muffin into the pool, and even sets another holiday decoration ablaze.
When he steps on a Christmas globe, injuring himself and letting out a loud howl, a little girl who has been watching all his actions from a distance, decides to buy him a useful Christmas present, which will cheer him up.
With the beautifully wrapped gift, she goes to the humbug’s shack, and the cute plush opens the gift impatiently, revealing a pair of boots.
The ad ends with the two jumping on Christmas balls, in the shared ritual of their newfound friendship.
The song playing in the commercial is a classic holiday track titled “Have a Very Merry Christmas” by Al Belletto & The Kids.
