Online retailer Very has kicked off its Christmas campaign, encompassing an animated TV ad and a fresh creative brand platform titled ‘Let’s Make It Sparkle.’ The TV spot, crafted by The Gate and unveiled on November 1st, introduces new brand characters in the form of pink flamingos named Kerry, Terry, and Cherry, aiming to become distinctive figures that foster brand love and recognition among Very’s customers.
The advertisement sets the stage in a dull cityscape where grey pigeons and these vivacious flamingos are shopping for Christmas. This mundane scene takes a magical turn as pink thunderclouds roll in, and the backdrop resonates with a remastered version of Girls Aloud’s “Merry Christmas Everybody.” The transformation that follows is nothing short of enchanting, breathing life into the otherwise dreary cityscape.
The grey pigeons are left awestruck as a team of pink delivery flamingos takes center stage, gracefully carrying Very parcels. As these parcels reach their destinations, Kerry, Terry, and Cherry’s homes erupt into clouds of magical pink glitter, leaving a trail of wonder and whimsy in their wake.
Very’s Christmas campaign carries a heartwarming message, urging consumers to transform everyday experiences into something wonderful. The aim is to celebrate the joy and fun that exist not just during the festive season but throughout the year. This campaign is a reflection of Very’s commitment to its purpose, which is to help families get more out of life. Jessica Myers, Chief Marketing Officer at Very, shared her excitement about the campaign and how it will contribute to their mission.
The ‘Let’s Make It Sparkle’ campaign will reach audiences nationwide through various platforms, including TV, cinema, video on demand (VOD), out-of-home (OOH), digital channels, and social media. The captivating animation and endearing characters featured in the campaign were designed and produced by Nexus Studios.
