Burberry has released the film for its Spring/Summer 2021 campaign, titled “In Bloom”.
The spot, which had Riccardo Tisci has creative director, features models in nature juxtaposed with classical raw studio shots. Seen through opposing lenses, the collection is presented from different viewpoints, transforming with the environment around them.
Filmed by Juergen Teller, who has also made the photography, the advert features models He Cong, Tyler Forbes, Khali Ghani, Kayako Higuchi, Tashi Kwayie, Reece Nelson, Yiorgos Paraskevas, Aylah Peterson, Claus Royo, Liv Walters and Anok Yai rocking pieces from the Spring/Summer 2021 lineup, which includes signature trench coats and parkas transformed with industrial, rubberised materials and layered over chiffon and crystal embroideries, oversize T-shirts, silk scarves, logo print check cotton sneakers, bags, and more.
With styling by Katy England, make-up by Isamaya Ffrench, and hair styling by Gary Gill, the models posed within the scenography of the Spring/Summer 2021 show. The music was by Eliza Douglas.
The collection is available for purchase on the brand’s website.