Desigual showcases, in a new ad, the Desigual Colour House, in Miami Beach, used as a co-creation space by a bunch creative minds gathered together by the brand for Art Basel Miami.
The 2-minute film features Miranda Makaroff, Claudia Sahuquillo, Jedet, Laura Vandall, Blanca Miró, Kiki, Kaya Holl, Pilar Zeta, Aleesha, Elena Bonamico, Alisa Ueno, Martina Pinto, Ayano Sasaki and Marina Guindi as they work and/or pose in colorful outfits. These artists will live for five days in the Desigual Colour House, a mansion on the bay overlooking the skyscrapers of Miami, where they will work together on a fashion film that will be released in April 2019.
The video shows, among others, artist Claudia Sahuquillo transforming the skin of her companions into walking canvases and creatives producing a piece of street art based on brush strokes and brush strokes on the Iconic Jacket Desigual.
The soundtrack music is the 2018 single “Øka Dale” by El Hijo de la Cumbia from the album “Genero Genero,” released on April 20, 2018.