CoverGirl promotes its special edition Melting Pout Metallic lipstick in a new ad starring Issa Rae.
Presented as “the queen of pickup lines”, the woman behind YouTube series “Awkward Black Girl”, who is also the creator, co-writer and star of the HBO series Insecure, is seen in a bar, sporting the Melting Pout Metallic lipstick in 24 CARAT, described as “the shade for the fabulous and fancy”, picking up someone while Thutmose’s new single “WuWu” is heard in the background. “No, you look good, too. No, I’m serious, you look good. Almost as good as me.” – she says, adding, after a short break, “I have a couch at home and it has your name on it. Our name.
What’s your name?”. She then keeps telling pickup lines like “I could just eat you up.”, “You’re so funny.”, “You stop flirting with me, you started it, I’m going to finish it.”, “How about we started moving these lips?”.
As the spot ends, it turns out that Issa was actually talking to her image in the mirror.
The brand invites you to discover all 12 shades of this limited edition lipstick, which is available for purchase for $7.99/piece. In case you buy 3, you pay $20 and get free shipping.