Screwfix Ireland advertises itself as “The Choice of Champions” in a new spot that shines a light on the professionalism, skill, and dedication of the nation’s tradespeople.
The video features a diverse cast of people who fix, build, maintain and repair. They are all plumbers, electricians, carpenters, and more and have not only strength, but also skills and dedication.
“We champion those who build, mend, fix and repair. Screwfix, the choice of champions,” the voiceover says at the end of the advert, which is set to the tune of Mozart’s “Requiem in D minor K.626, Sequentia: III. Lacrimosa”.
“We know our tradespeople are super tuned professionals. They go the distance, they train, they practice, they hone their skills. Through our campaign we’re delighted to be celebrating tradespeople like never before and representing them as the true champions that they are,” Jack Wallace, Director of Marketing at Screwfix, said in a press release about the retailer’s new campaign, which includes TV, social media, digital, and out of home advertising.
Screwfix is committed to delivering its customers the best service, the most convenient ways to shop and quality product ranges at a great value. Moreover, the company recognizes and rewards the trade by celebrating those that go above and beyond through its “Top Tradesperson of the year” competition. Screwfix also connects tradespeople and skilled experts with customers who need home improvement help through its partnership with NeedHelp.