L’Oréal Paris UK & Ireland introduces Lewis Hamilton in its latest advert, released to promote the new Turbo Booster Recharging Moisturiser and Hydra Energetic Tattoo Reviver Lotion.
The 30-second spot features the Formula 1 world champion presenting the two new products from L’Oréal Men Expert range, first dressed in a suit and then shirtless, showing off his bare tattooed chest, arms and back. Besides that, we get to see Hamilton in a funny scene: doing pushups in front of a pug.
“Gentlemen, we can’t promise you we’ll make you a better driver or a rock star, but Hydra Energetic Moisturiser from L’Oréal Men Expert enriched with creatine will leave your skin feeling re-energised and new Hydra Energetic Tattoo Reviver Lotion will wake up the look of your tattooed skin. You won’t look more buff, but you will look less rough” – says the voiceover, who recommends you at the end to “Give your face and tatts a wake-up call with Hydra Energetic line-up men expert”.
The advert ends with the voiceover saying “L’Oreal Men Expert, All The Expertise, None Of The Spin”.