Swiss watchmaker Longines has enlisted Jennifer Lawrence to front its new campaign for the DolceVita collection.
The Academy Award-winning actress stars in a short ad for the brand, in which she shares her opinion on elegance. “Modern elegance is about being your true self. That’s it. Set your own expectations. Don’t let other people set them for you. Elegance is an attitude. Of course it is,” she says, while showcasing one of the Longines DolceVita timepieces, a diamond-quartz watch made of stainless steel, retailing for $3,500.
“Charismatic, sophisticated, and playful: the Longines Dolcevita pairs perfectly with our Ambassador of Elegance Jennifer Lawrence,” Longines wrote in the official description for the video.
Jennifer Lawrence became a Longines brand ambassador in November 2022. “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable,” said Matthias Breschan, CEO of Longines, at that time.
