LifeLock Commercial 2016 – Dentist
Why monitor a problem if you don’t fix it? This is the question at the basis of LifeLock’s latest commercial.
The 30-second spot released by the American identity theft protection company features David, a man at the dentist.
“You have one of the worst cavities I have ever seen”, says the dentist, adding “Ok, have a good day”.
“Aren’t you going to fix this?”, asks David, with the medical device still into his mouth.
“Oh, I’m not a dentist, I’m a dental monitor. I just tell you when you have a bad cavity”, comes the shocking answer.
As if this was not enough, David is left alone in the practice because the dental monitor and his assistant go to lunch.
“Where are you going?”, asks David confused.
The voiceover says: “Why monitor a problem if you don’t fix it? That’s why free credit monitoring isn’t enough to protect you from identity theft. At LifeLock, we’re not only looking to identity threats. If you have a problem, we’ll spend up to a million dollars on lawyers and experts who work to fix it. LifeLock. Join starting at $9.99 a month”.
