Allstate aims to demonstrate what the feeling of total protection looks like in a new ad, titled “Roll Up”.
The spot, created by Droga5, New York, features a woman as she rolls out of bed covered in her blanket and continues to roll and gather rugs, curtains and other household linens. She gets out of her home and down the stairs fully covered by all these items, which helps her in a good mood, confident that nothing bad will happen to her.
The insurance company highlights thus that this is how you’ll feel now that it protects your identity, phone, auto, home and life.
The campaign includes other three spots that focus on the total protection of Allstate’s insurance products. One of these spots, titled “Smooth,” features the famous French song “Non, Je Ne Regrette Rien” by Edith Piaf.