John Lewis showcases the AND/OR Autumn/Winter 2017 collection in a new advert, conveying the message that “It starts with denim… what you do next is up to you”.
The 20-second spot features several pairs of jeans designed by LA duo Calvin Rucker, as well as an edit of day-to-night heels, vintage-style jackets and easy blouses. Among the showcased items there are the AND/OR Georgia Lace Detail Grey Marl Body (£40), the AND/OR The World Slogan T-Shirt (£25), the AND/OR Baryn Embellished Court Shoes (£95), the AND/OR Perla Studded Chelsea Boots (£109), the AND/OR Valentina Autumn Leaves Plunge Bra (£32), and others.
The song used in the advert is “Makeba” by French singer-songwriter Jain (Jeanne Galice by her real name), from her 2015 album “Zanaka”.
The AND/OR collection is available now in selected John Lewis stores and online.