Toyota introduces the 2021 Venza as a “lifesaver” in its latest commercial, which aims to highlight that the Venza aka Harrier is everything you need when you need it most.
The spot, part of the brand’s “Seekers of New” marketing campaign and created by Saatchy & Saatchy, features a young couple as they search for their lost dog on a rainy day at the wheel of the new Toyota Venza. The ad shows showcases the car’s performance capabilities and its digital rearview mirror, which helps them find their furry friend and get him back home.
Serving as soundtrack is “Love Lost” by the Australian indie rock band The Temper Trap, from their debut album, Conditions, released in 2009.
The campaign also includes other social and digital spots that focus on the crossover’s premium features including EPA-estimated class-leading 39 MPG combined, Star Gaze fixed panoramic glass roof, and ultra-quiet interior.
“The new campaign beautifully highlights the best that Venza has to offer,” Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America, said in a press statement, adding that they are thrilled to give their guests “an elevated driving experience in a vehicle they can enjoy.” “Complete with advanced vehicle technologies and hybrid performance, Venza upholds the impeccable quality, style, and handling our customers know and expect,” he also said.