Hunter for Target Collection Commercial Song

Target has released a new ad to promote the exclusive collection created by British heritage brand Hunter for Target.

Set to the rhythms of Charli XCX’s hit single “Boom Clap”, the ad features several persons of all ages at a festival, enjoying concerts, nature, and special moments with friends and family. Hunter rain boots, which come in a variety of color and sizes, backpacks and protective outerwear are the main “ingredients” for a perfect day and night, with no worries about the bad weather.

“Inspired by family, festival and forces of nature”, the Hunter for Target limited-edition collection was launched on April 14. With more than 300 items, including apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors, the collection is available in stores and online for a limited time only. Prices range from $5 to $80, with most items under $30, and are offered in sizes XS-3X for women, S-XXL for men and 18M-XL for kids and toddlers.

Hunter Boots have become an iconic item since Kate Moss wore her Hunter boots to Glastonbury Festival in 2005. The brand’s boots, outerwear and backpacks are now worn at festivals across the globe, regardless of the weather.
Over the years, Target has teamed up with several designers for exclusive collections. In 2012, Boston-cased Patch NY created a limited-time, 50-plus-piece collection of nature-inspired lush bedding, decorative pillows, figural lamps, glass drink ware, serving bowls, coasters and more.

In 2015, the resort-inspired Lilly Pulitzer for Target collection, offering affordable brightly printed women’s wear, children’s wear, home goods and matching makeup, became one of the fastest-selling collaborations the retailer has undertaken.