Gala Bingo has released a new installment in its “Bingo Like a Boss” campaign to promote its Welcome Offer.
The spot features drag queen Frieda Balls impersonating “the sassy Ice Queen, who dominates the bingo scene”.
Seeing her neighbors taking their garbage containers outside, she decides to put on some makeup and a special dress to complete the task. With an ice queen look, Balls is able to face the stormy weather like a boss.
“Bingo like a boss. Bag a £50 welcome bonus when you join Gala Bingo,” the voiceover says at the end of the 30-second ad.
The advert informs that the Welcome Offer is valid for new online customers only and that the $50 Bingo bonus is given to those who place a minimum 1st deposit and spend #10 on Bingo tickets.
The spot debuted on TV on 19th October during Buying and Selling on ITVBe.
“I think we all need to be a bit more like Frieda! She demonstrates how life’s tedious tasks can be made fabulous and how you can add a touch of glamour to even the most mundane of chores.” James Kennedy, Brand Marketing Director, said in a press statement, mentioning that “The ads really showcase the exciting side of the Gala Bingo brand, and we hope the nation can find some time in their day to get glammed up and feel like a boss, just like Frieda!”.