British Airways Advert Song – Feat. Anthony Joshua, Paloma Faith, Olivia Coleman, Grayson Perry

British Airways Advert - Feat. Anthony Joshua

British Airways celebrates its 100th anniversary with a special advert, that aims to ignite an emotional link between the airline and the flying public.

The spot, part of the “Made by Britain” campaign, features a diverse cast representing cabin crew, pilots, engineers and passengers from all walks of life, including actress Olivia Coleman, boxer Anthony Joshua, singer Paloma Faith, astronaut Helen Sharman and artist Grayson Perry. As they walk down the airport and the plane aisle, getting ready for the special flight BA100, they are all seen delivering a message to Britain, showing their appreciation for the country’s sense of style, its ability to pick itself up when things get tough and dust itself off, for following its own path, and more, including tea, pudding, cake, honey, beds, ideas and discoveries.

Scored by the instrumental part of the 2015 single “Salvation” by British singer-songwriter Gabrielle Aplin, from her debut studio album English Rain, the advert ends with the message “We love you Britain. You make us who we are” and the tagline “British Airways. Made By Britain”.

“Made by Britain” campaign, created by Ogilvy, marks the airline’s biggest marketing campaign since 2012. It debuted on February 1st and is set to run for six weeks across TV, broadcaster video-on-demand and on social media, as well as BA’s own properties.

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