McDonald’s promotes its two new sauces, the Sweet & Spicy Jam Sauce and the Mambo Sauce, in a new ad campaign featuring six TikTok creators.
The main spot features the TiTok foodies – Natelovlogs, @santanakeish, @sharidyonne, @blackgirlsexploredc, @mr.eats305, @misslegarda – trying the new menu additions and filming themselves while doing that to share their reactions and opinions.
“Everything you’ve tasted until now was just practice for this,” the voiceover says in the 30-second ad, mentioning that the Sweet & Spicy Jam Sauce and the Mambo Sauce are on the McDonald’s menu for a limited time.
The jam sauce, described as a “jammy red pepper sauce with a tongue-numbing Szechuan peppercorn kick and extra heat from cayenne pepper,” pairs well with a bacon, egg and cheese biscuit.
Developed with help from D.C.-area chef Jerome Grant, the Mambo sauce is a tomato-based condiment that strikes a balance between sweetness and spiciness, featuring a noticeable vinegar undertone.
“We get inspiration for the food our fans love by exploring the incredible tastes and flavors found in communities across the country,” Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, said in a statement. “Sweet & Spicy Jam and Mambo Sauce live at the intersection of flavor and culture – pulling from decades of rich food history and tradition in local restaurants and home kitchens and bringing the delicious spice, sweetness, and kick of heat we know today’s customers are craving.”
