H&M showcases its Autumn/Winter 2022 collection in a new commercial, featuring Naomi Campbell.
The ad, directed by Bardia Zeinali, is set in Paris and features a group of stylish people walking out of the metro and heading to a cafe where a woman sitting outside, at a table, played by model Jill Kortleve, is watching them. Naomi Campbell also makes an appearance, as a cafe customer, who’s glancing up from her newspaper to see the fashionable group, which includes creator-couple Young Emperors, model Jordan Barrett, model Paloma Elsesser and influencer twins Molly and Reese Blutstein.
As the rain begins to pour, everyone hurries inside the cafe and spends the evening dining and dancing together.
The soundtrack music is “Histoire d’1 soir (Bye bye les galères)” by Bibi Flash, from her album of the same name.
The Parisian-inspired campaign introduces Brasserie Hennes, an evolution of the Hôtel Hennes universe, as a fictional fashion destination, that encapsulates Paris’ iconic Brasserie culture.
“It’s a pleasure to work with H&M on this film inspired by a city so close to my heart. Great fashion should be for everyone, and it’s amazing to see this campaign champion that,” Naomi Campbell said in a press statement about her partnership with the brand.