Capital One has enlisted Taylor Swift to promote the company’s Savor Card, which enables cardholders to earn 4% cashback on dining and entertainment, 2% at grocery stores and 1% on all other purchases.
The spot, which is also aimed to promote the singer’s upcoming album, “Lover,” opens with someone in a diner choosing Swift’s song “ME!” on the ol’ jukebox and includes several Swiftie shoutouts, such as her lucky number, her birth year, the name of her 5th studio album, her real autograph, her favorite animal, and more. Swift herself appears in different roles – as a bartender and a soda jerk.
The ad highlights that with Capital One Savor Card you get “4% to pay swiftly,” “4% to shake it off,” and “4% to get extra,” all nodding to Swift’s name and songs.
Thanks to the partnership between the bank and the artist, announced earlier this month, on July 26, cardholders can also order an exclusive album package. Those who have a debit or credit card from Capital One can pre-order a Taylor Swift bundle that includes a digital copy of her newest album, “Lover,” (set to be released on August 23, 2019) in addition to a T-shirt designed exclusively for the offer.
