Robinsons, Britain’s favourite squash, has launched a new TV advert, which aims to inspire people to get up, get loud, lively and, whatever they’re doing, to get thirsty.
The spot features a diverse cast of individuals clad in colorful T-shirts, that match the color of the Robinsons juice they’re drinking. Guided by a director, they perform a joyful gargling to the rhythms of Alicia Keys’ 2012 single “Girl on Fire”. The ad also shows a young girl performing the chorus of this song and a boy drinking all the juice from his glass.
At the end of the advertisement, the voiceover says the tagline “Robinsons. Get Thirsty”, which also flashes across the screen.
The brand’s range of products includes Family Favourites, Fruit Creations, Fruit Cordials, Fruit & Wellness, and Ready to Drink.
Its juice drinks have no artificial flavors or added sugar and are perfect when you’re on the move.
