Ralph Lauren has launched the campaign film for its Spring 2023 collection.
The ad features Joan Small, Lily Aldridge and Georgina Burke showcasing pieces from the new lineup in various settings, from the countryside to Côte d’Azur. Among the styles are skirts, blouses, dresses, and more.
The soundtrack music is the 2021 single “Voilà” by Bardot & The Blue Bloods, from their “Buzzin” album.
The three models, who worked with photographer Koto Bolofo for the print campaign, shared the screen also in several other ad campaigns for Ralph Lauren. They have also fronted the Summer 2022 campaign for the brand.
The label held its spring 2023 runaway fashion show on October 13, 2022, at the expansive Huntington Museum and Gardens just outside Los Angeles in the suburb of San Marino. The event highlighted both the men’s and women’s collections.
