GoDaddy has enlisted a host of famous entrepreneurs, who also are its customers, for its newest advertising campaign, titled “Make The World You Want,” to highlight that the company gives them all the help and tools they need to grow online.
One of the spots features LA-based electropop recording artist Elohim, whose songs speak to anxiety, depression, and panic attacks and uses her domain to open the lines of communication on mental illness. “Song by song I try and make it easier for anyone to get help. Anxiety. Depression. Panic Attacks. People don’t want to talk about it. So I share it – the dark and the light. The struggle and the joy with my mental health. I bare it on a stage, under a spotlight, and invite everyone to join me. What’s your mission? Use GoDaddy to help make it happen. Make the world you want. Make Your Own Way,” Elohim says in voiceover.
The song used in the ad is Elohim’s 2015 song “Xanax” (Xanax is the go to drug for anxiety and sleep disorders), from her self-titled album, released in 2016.
GoDaddy also features 64-year-old Lyn Slater, a NYC professor who became The Accidental Icon, Canadian-American actress Ayesha Curry, who is also a celebrity cook, cookbook author and television personality, Tyson Toussant, co-founder and CEO at Bionic Yarn, which creates yarns and fabrics made from recycled plastic, Dan Peterson, and Miami-based floral visionary Paloma Teppa, founder and creative force behind the Wynwood institution Plant the Future, an art and design studio.