Mucinex promotes its NightShift in a new commercial.
The spot features a diverse cast of individuals who use Mucinex NightShift to fight their worst nighttime symptoms so they could go to sleep and wake up ready to go. “How could you?” Mr. Mucus, who’s sitting in an armchair, next to a woman’s bed, asks her.
The voiceover urges you to “rise above the misery and wake up to a new you”, highlighting that you’re back and ready to go after using Mucinex NightShift.
Eventually, Mr. Mucus, who is enraged by the fact that those people used Mucinex, ends up locked outside.
At the end of the commercial, the voiceover declares that, with Mucinex NightShift, it’s not cold and flu season, it’s comeback season.
Mucinex has also been promoting its Instasoothe Sore Throat Lozenges, with 3 in 1 Formula, which soothes throat, relieves sore throat pain and acts fast, Mucinex DM expectorant & cough supressant, the #1 OTC brand doctors trust, Mucinex Sinus-Max, Mucinex Maximum Strength, Mucinex Fast-Max, which relieves nine symptoms (sinus congestion, sinus pressure, cough, sore throat, nasal congestion, chest congestion, body pain, headache, and fever), Mucinex Maximum Strength DM, which fights cough and lasts 12 hours, as well as Nightshift Cold & Flu.
The brand is famous for its ads featuring longtime mascot Mr. Mucus, a mucus-shaped character that disappears when Mucinex gets into action.
