Home Centre, a furniture and furnishing retail brand in the Middle East, has released a heartwarming commercial, encouraging all who can to embrace those without a family and a home.
Created by Publicis Groupe MENAT – Leo Burnett Middle and titled “Falling in Love”, the short film tells the story of an Arab couple who embark on a journey to adopt a baby. Their journey, however, with post-its stuck on the mirror featuring the texts “6 months to go” and “3 months to go” lead the viewers to believe they are waiting for a baby until the very last moment.
As the ad ends, it turns out they have actually adopted a little boy, whom they are ready to love as if he were their own son.
The film captures their apprehension, their joys, their anxieties, as well as their perseverance as they overcome all kinds of odds to get to their goal.
“Just because they are not born our own doesn’t mean we can’t give them a home” an onscreen line reads at the end of the film, which is also an invitation for those who can to embrace children without a family and a home.
The soundtrack music is a licensed adaptation of Elvis Presley’s “Can’t Help Falling In Love”.
