adidas showcases its new Spring/Summer 2020 collection, which invites every woman to see themselves as an athlete and reimagine what sport means to them, in a new commercial.
The spot features two-time Olympic gold medalist and World Cup alpine skier Mikaela Shiffrin, yoga expert, wellness entrepreneur and author Jessamyn Stanley, Paralympic medalist and motivational speaker Denise Schindler, yoga and meditation teacher, mother and author Mae Yoshikawa, social entrepreneur, activist, author, student and dancer Nadya Okamoto, entrepreneur, writer, self-love advocate and versatile athlete Chinae Alexander, and psychologist, body positive activist and marathon runner Jada Sezer training hard.
Serving as soundtrack is the 2019 single “Top Knot Turn Up” by Madame Gandhy, off her “Visions” EP.
The new collection, launched earlier this year, in January, and available online and in stores, introduced style-focused activewear alongside iconic lifestyle looks, from high-performance tights to statement tracksuits. Prices start from €25.