Bose advertises its Bose Noise Cancelling Headphones 700 in a new commercial, highlighting that augmented headphones are now a reality.
The 60-second ad opens with a young blonde woman as she’s walking through a local market wearing the Bose Noise Cancelling Headphones 700. Onscreen lines inform that you can choose from 11 levels of noise cancellation (that range from eliminating noise altogether to bringing in ambient sound), that you can simply tap and swipe to manage volume, calls and music, that you get access to voice assistants (Google and Alexa) with one touch, enjoy unrivaled voice pickup even in loud places.
The ad also emphasizes, as other two youngsters are shown using them, that these wireless headphones boast active EQ for immersive sound at any volume, conversation mode for quick interruptions, and they are enabled with Bose AR, a first-of-its-kind audio augmented reality platform that makes astonishing new audio experiences possible.
The soundtrack music is the 2019 single “Knock Me Off My Feet” by Irish singer/songwriter SOAK (aka Bridie Monds-Watson), from her second album, “Grim Town”.
The Bose Noise Cancelling Headphones 700 are now available for pre-order for $399.95.