Suki Waterhouse showcases H&M Denim’s SS18 collection in a new commercial for the Swedish fashion brand.
The 26-year-old English actress/model takes on the season’s most covetable denim trends, posing in bright dyes, distressed classics and denim culottes, described as “the non-fading must-have”. Among the pieces she’s sporting are a jacket in washed denim with embroidery, a collar, buttons down the front, flap chest pockets with a button and side pockets, denim culottes featuring high waist, which are 5-pocket calf-length jeans in washed denim with straight legs and raw frayed hems, an oversized denim jacket with beading, a collar, buttons down the front and at the cuffs, flap chest pockets with a button and adjustable tabs and buttons at the sides.
The collection, available in stores and online from from Thursday, February 8, also includes boyfriend low jeans, skinny high ankle jeans in black, denim blue, and blue/white stripped, girlfriend low jeans, girlfriend regular jeans, vintage high ankle jeans, and more.
Waterhouse said about this new collection that “Denim is like a blank canvas on which we can express ourselves every single day.”, and highlighted that “there are so many different ways to wear denim” since “It gives you fresh ideas for expressing your personal style”.
The new global campaign for SS18, also featuring brand ambassadors Anais Gallagher and Adonis Bosso, is soundtracked by a song titled “Good Looking”, composed and performed by Suki Waterhouse.