Mike’s Hard Lemonade welcomes you to the Freeze Factory, where the refreshing slushy flavors of the new Mike’s Hard Freeze get infused cherry-berry with totally-rad 90’s vibes.
The spot, set to the tune of SNAP!’s iconic single Rhythm Is a Dancer, showcases the brand’s new Hard Freeze range – consisting of four refreshing, throwback flavors that will remind you of your favorite slushy flavors: Pink Freeze, White Freeze, Blue Freeze and Red Freeze.
The Blue Freeze tastes just like your favorite melted blue raspberry slushy flavor, the Red Freeze tastes just like the classic red cherry-berry slushy you remember, now liquified, the White Freeze is inspired by an indulgent, chilled creamcicle flavor with just the right amount of sweetness and tartness, and the Pink Freeze tastes like your favorite frosty pink lemonade slushy.
All four flavors come in a 12-can variety pack. Both Blue Freeze and Red Freeze will also be available in 23.5oz. single-serve cans.
Mike’s offering also includes premium malt beverages such as Mike’s Hard Lemonade, Mike’s HARDER Lemonade, and Mike’s Hard Lemonade Seltzer.
