Secret showcases its deodorant scents in a series of new ads, each dedicated to a scent.
One of them, that encourages women to experience the scent of Luxe Lavender, features a curly-haired woman applying the Secret Deodorant in Luxe Lavender in front of her mirror, then choosing a dress for a night out and spending the evening at a party, having fun.
“Fresh. Floral. Fierce.” onscreen lines read throughout the ad, which is set to the rhythms of the brand’s anthem for the latest campaign launched, entitled “All Strength, No Sweat”.
The deodorant brand also advertises the Cool Waterlily Freshies, a scent also available as Clear Gel, Invisible Solid and Invisible Sprays, and Paris Rose, a scent also available as Clear Gel, Invisible Solid and Invisible Sprays.
In a recent ad, that promotes the Outlast Sweat & Odor deodorant, Secret celebrates “strong, sophisticated” women who embody courage and hustle. This same song, “All Strength, No Sweat,” which was produced for the ad, is playing in the background, while on screen several ladies are seen performing at their highest standards, in the toughest conditions, without sweating, thanks to the Outlast Sweat & Odor deodorant.