Grayscale Investments, led by Honor Society director Brennan Stasiewicz and edited by BANDIT Editor Zeke O’Donnell, introduces a comedic campaign for the Bitcoin ETF.
The 30-second spot opens with a voiceover acknowledging the solitary nature of investing, particularly when venturing into the realm of cryptocurrency. “Sometimes, investing can feel like you’re going at it alone, especially when you’re adding crypto to your portfolio,” the voiceover says in the opening of the advertisement, which humorously showcases scenarios necessitating a dependable team, such as a trust fall during a teambuilding, birthday celebrations, and more.
The protagonist is also seen struggling to navigate a racing boat and hang a painting solo, emphasizing the challenges of going it alone. However, the narrator reassures viewers that it doesn’t have to be this way. As the world’s largest crypto asset manager, Grayscale boasts a community of investors, implying that you’re in good company when investing in Grayscale funds.
The commercial concludes with the tagline: “Crypto investing begins here.”
The song playing in the commercial is “La Traviata: Libiamo Ne’ Lieti Calici” by Giuseppe Verdi.
In addition to online platforms, the Grayscale spot will be broadcast on CNBC, CNN, Golf Network, News Nation, and NHL Network.