Zalando has recently released a new commercial aimed to showcase the wide range of clothing, shoes, bags and accessories for the entire family.
The spot, released with the #zalandoplayground hashtag, includes videos posted on social media, featuring mothers and their children playing, dancing, working out and doing various activities in their homes and/or in their backyards.
The music playing in the background is the instrumental version of “Take Control of Your Own Life” by Sven Karlsson.
In its Spring/Summer 2020 campaign, developed in partnership with agency Mother London, the fashion retailer, which is one of Europe’s largest online shops, celebrated the diversity of styles, views, and personalities and encouraged people to express themselves through fashion, to mix and match their styles and allow their creativity come to surface.
The campaign film, titled “Goodbye stereotypes. Hello Zerotypes,” used Metronomy’s single “Salted Caramel Ice Cream” as soundtrack.
For its F/W2019 campaign, Zalando tapped a diverse cast of individuals who have overcome though challenges over the years, including Gurl Power activist Adwoa Aboah, fashion icon Rain Dove, who has redefined gender norms, plus-size model Felicity Hayward, who used rejection to empower her to redefine body norms, South African dancer Leroy Mokgatle, who challenged and overcame the traditional ballet physique, and Alice Hurel, who overcame her insecurities about alopecia growing up to redefine and own her beauty.
Zalando also offers a wide range of sportswear, sporting equipment and designer brands with free delivery and free
returns.
