T-Mobile presents, in its April Fools’ Day ad, the Phone BoothE Mobile EditionE, a portable version of the Phone BoothE for everyone in the USA.
The 30-second commercial stars Mike Sievert, President & COO, saying that, “due to ridiculous demand,” the company is introducing T-Mobile Phone BoothE Mobile EditionE. He then lists some of the available features, such as BluetoothE, so you can experience all the benefits of Phone BoothE from anywhere. “It is literally a box that you place on your head,” Sievert explains, mentioning that “it’s compatible with every device”.
The spot, which features various people wearing the Phone BoothE Mobile EditionE on their head in different places, while walking, working at the office, comuting, or riding a bike, ends with the Sievert adding the tagline “Phone BoothE Mobile EditionE – Amazing”.
Last weeek, T-Mobile CEO John Legere starred in a video introducing T-Mobile Phone BoothE, a soundproof cube that allows T-Mobile customers to take and make calls or browse their smartphone in peace, in some of the loudest public spaces in the country. During the weekend, the Un-carrier launched its innovative vertical vestibule in New York City, Washington D.C. and T-Mobile’s hometown of Seattle.