Target invites you to celebrates Dad’s Day in a new commercial.
The spot features a diverse cast of children as they are showcasing their number 1, made out of all kinds of materials, to express their affection for their fathers, and to point out that they are number 1. A 1 made of paper, one made of cranberries on a cake, one made of playdough, a number one-shaped balloon, a number one made of Christmas lights, another one drawn on a football, one made of domino pieces, one made of Lego pieces, one made of photos and one made of books are only some of the ideas implemented by the kids.
“To the ones we can always count on. Happy Father’s Day” onscreen lines read at the end of the commercial.
Father’s Day in the United States is on the third Sunday of June. This year, it will be celebrated on June 21.
The soundtrack is the 2020 song “Together (From the Motion Picture “Music”)” performed by Sia, used by the retailer in another recent ad, which celebrates its graduating team members and congratulates them for their achievement.
In another recent commercial, which also features some of the retailer’s employees, as well as a diverse cast of children who have made rainbow-themed drawings and shared positive messages, Target have announced that they have donated more than 2 million masks and have raised the wages for their frontline team members.
In support of its team and guests, Target has taken increased safety measures and made operational changes. All these include increased cleanliness, masks and gloves for all team members, plexiglas shields at checklanes, monitoring & metering guest access, reminders for social distancing, quantity limits on in-demand items, and dedicated shopping hours for vulnerable guests and team. In addition, now all Target stores are closed by 9 p.m.