Buick has released a new commercial, urging you to discover its modern S(You)V lineup – including Buick Encore, Envision and Enclave – and find the one that’s designed around you.
The 30-second ad opens features three characters who amaze their partners with how they can control their Buick remotely.
One man locks his Buick while skydiving above the ocean, using his smartphone, another one makes a parallel parking without using his hands thanks to the Automatic Parking Assist feature (available on Envision only, though), and a woman who’s getting ready for a night out with her boyfriend asks Alexa to ask Buick to start her SUV. “You can do that?” the partners of the Buick owners ask, hardly believing it.
“At the heart of every Buick S(You)V is You,” the voiceover says at the end of the commercial, while on screen the Buick Encore, Envision, and Enclave are showcased.
The instrumental part of the song playing at the end of the commercial is included in the 2012 single “It’s Alright” by American indie electronic duo Matt and Kim, from their fourth studio album, “Lightning” (2012).