Wild Turkey has released a new commercial, titled “The Journey Begins”, and directed by the Creative Director, Matthew McConaughey.
The 30-second spot features a young woman wearing a little black dress in a bar, taking to McConaughey a glass of Wild Turkey. On her way, she crosses a bar where people dance to jazz rhythms. The American actor is outside, playing the piano under a big tree, with a few persons around, listening to him.
In the meantime, the voiceover says: “We’re not in the rush to be the most popular, not in the rush not to be. Real bourbon, no apologies. If it’s for you, you’ll know”.
The spot ends with the brand’s tagline “Wild Turkey – It’ll find you”.